//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Strategisches Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The use of trade-off analysis...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Strategisches Management
Brand management
12
Markenführung
12
Consumer behaviour
11
Konsumentenverhalten
11
Marketing
11
Theorie
11
Theory
11
Österreich
11
Beziehungsmarketing
9
Marketingmanagement
9
Relationship marketing
9
Marketing management
8
Brand image
6
Deutschland
6
Germany
6
Markenimage
6
Social Web
6
Social web
6
Austria
5
Brand
5
Dienstleistung
5
Markenartikel
5
Stakeholder
5
Absatzpolitik
4
Dienstleistungsmarketing
4
Internationales Marketing
4
Luxury goods
4
Luxusgüter
4
Marktforschung
4
Services marketing
4
Werbung
4
Customer integration
3
Firm performance
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Kundenintegration
3
Management
3
Strategic management
3
more ...
less ...
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Lehrbuch
2
Textbook
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
3
Author
All
Mühlbacher, Hans
3
Dubois, Pierre-Louis
2
Jolibert, Alain
2
Florès, Laurent
1
Vallaster, Christine
1
Published in...
All
Die Betriebswirtschaft : DBW
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategy formation as social representation : understanding the influence of contexts on strategy formation
Vallaster, Christine
;
Mühlbacher, Hans
- In:
Die Betriebswirtschaft : DBW
72
(
2012
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10009627069
Saved in:
2
Marketing management : a value-creation process
Jolibert, Alain
;
Mühlbacher, Hans
;
Florès, Laurent
; …
-
2012
-
2nd edition
Persistent link: https://www.econbiz.de/10009582249
Saved in:
3
Marketing management : a value-cration process
Dubois, Pierre-Louis
;
Jolibert, Alain
;
Mühlbacher, Hans
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10002573025
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->