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This study aimed to analyze the business marketing relationship between modern suppliers and SME retailers to empower and strengthen SMEs in Indonesia. The theoretical framework is the relationship marketing model developed by Morgan and Hunt (1994). This framework is based on trust and...
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The digital age has entered almost all segments of life. All businesses including SMEs must adapt to the current situation. therefore companies must improve digital capabilities to be able to continue to compete. Based on previous research, digital capabilities are considered capable of...
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