Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Strategisches Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
PR 2.0 : new media, new tools,...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Strategisches Management
Strategic management
33,993
Brand management
17,664
Markenführung
17,250
Öffentlichkeitsarbeit
9,887
Public relations
9,360
Consumer behaviour
8,225
Konsumentenverhalten
8,177
Markenimage
7,287
Brand image
7,192
Deutschland
6,139
Theorie
6,114
Theory
6,024
Germany
5,404
Markenartikel
5,354
Brand
5,344
USA
4,054
Social Web
3,965
Social web
3,961
Unternehmenserfolg
3,726
United States
3,579
Firm performance
3,552
Relationship marketing
3,375
Beziehungsmarketing
3,368
Kommunikationsmedien
3,236
Communication media
3,233
Corporate Social Responsibility
3,070
Corporate social responsibility
3,039
Organizational change
3,027
Organisatorischer Wandel
2,976
Marketingmanagement
2,953
Marketing management
2,894
Multinationales Unternehmen
2,839
Unternehmen
2,718
Transnational corporation
2,620
Innovationsmanagement
2,598
Innovation
2,596
Marketing
2,547
Online-Marketing
2,520
Internet marketing
2,437
more ...
less ...
Online availability
All
Undetermined
8,733
Free
4,646
Type of publication
All
Book / Working Paper
20,771
Article
19,249
Journal
242
Other
1
Type of publication (narrower categories)
All
Article in journal
13,463
Aufsatz in Zeitschrift
13,463
Aufsatz im Buch
5,439
Book section
5,439
Hochschulschrift
2,694
Thesis
2,018
Graue Literatur
1,803
Non-commercial literature
1,803
Collection of articles of several authors
1,691
Sammelwerk
1,691
Aufsatzsammlung
1,334
Case study
1,326
Fallstudie
1,326
Working Paper
1,181
Arbeitspapier
1,133
Lehrbuch
995
Textbook
858
Dissertation u.a. Prüfungsschriften
758
Bibliografie enthalten
466
Bibliography included
466
Ratgeber
430
Guidebook
408
Konferenzschrift
357
Reprint
268
Handbook
193
Handbuch
193
Conference proceedings
180
Fallstudiensammlung
129
Conference paper
116
Konferenzbeitrag
116
Glossar enthalten
106
Glossary included
106
Interview
102
Festschrift
95
Collection of articles written by one author
94
Sammlung
94
Bibliografie
88
Bibliographie
65
Systematic review
41
Übersichtsarbeit
41
more ...
less ...
Language
All
English
28,977
German
10,205
Undetermined
695
French
195
Polish
90
Russian
89
Italian
77
Spanish
60
Ukrainian
14
Swedish
10
Portuguese
9
Danish
8
Slovak
7
Dutch
6
Romanian
5
Serbian
5
Croatian
4
Czech
3
Finnish
3
Hungarian
3
Bulgarian
2
Slovenian
2
Bosnian
1
Valencian
1
Korean
1
Lithuanian
1
Norwegian
1
Romany
1
more ...
less ...
Author
All
Hitt, Michael A.
80
Rugman, Alan M.
70
Hinterhuber, Hans H.
59
Verbeke, Alain
58
Müller-Stewens, Günter
56
Foss, Nicolai J.
52
Whittington, Richard
50
Buckley, Peter J.
49
Teece, David J.
48
Becker, Wolfgang
45
Henry, Craig
45
Keuper, Frank
42
Johnson, Gerry
41
Kraus, Sascha
41
Hunger, J. David
40
Wheelen, Thomas L.
40
Andersen, Torben Juul
39
Bruhn, Manfred
38
Hoskisson, Robert E.
38
Horváth, Péter
37
Ireland, R. Duane
37
Barney, Jay B.
36
Burgelman, Robert A.
36
Matzler, Kurt
36
Porter, Michael E.
36
Proff, Heike
36
Grant, Robert M.
35
Mintzberg, Henry
35
David, Fred R.
33
Jarzabkowski, Paula
33
Homburg, Christian
32
Kaplan, Robert S.
32
Pearce, John A.
32
Thompson, Arthur A.
32
Sanchez, Ron
31
Simon, Hermann
31
Grünig, Rudolf
30
Seidl, David
30
Weber, Jürgen
30
Norton, David P.
29
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
227
National Bureau of Economic Research
61
Edward Elgar Publishing
51
IGI Global
51
Springer-Verlag GmbH
40
Verlag Dr. Kovač
36
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
32
Haufe-Lexware GmbH & Co. KG
29
Books on Demand GmbH <Norderstedt>
24
Harvard Graduate School of Business Administration
24
De Gruyter Oldenbourg
21
Campus Verlag
19
Information Resources Management Association
18
Harvard Business Review Press
17
Verlag Franz Vahlen
15
W. Kohlhammer GmbH
15
Wiley-VCH
15
Manchester Business School
14
Springer International Publishing
14
Eric Cuvillier <Firma>
13
Walter de Gruyter GmbH & Co. KG
13
Erich-Schmidt-Verlag
12
Helmut-Schmidt-Universität
12
Shaker Verlag
11
UVK Verlagsgesellschaft mbH
11
NetLibrary, Inc
10
OECD
10
RWTH Aachen
10
Universität <Halle, Saale> / Lehrstuhl für Wirtschaftsethik
10
AMACOM
9
Bundesverband Materialwirtschaft, Einkauf und Logistik
9
Horváth & Partners
9
Nomos Verlagsgesellschaft
9
Uni-Taschenbücher GmbH
9
World Bank
9
Arthur D. Little International Inc. <Wiesbaden>
8
Strategic Management Society
8
Boston Consulting Group
7
Center for Urban & Real Estate Management <Zürich>
7
Horváth & Partner <Stuttgart>
7
more ...
less ...
Published in...
All
SpringerLink / Bücher
748
Journal of business research : JBR
286
Springer eBook Collection
270
Strategic management journal
257
Long range planning : LRP ; international journal of strategic management
185
Technological forecasting & social change : an international journal
174
Gabler Edition Wissenschaft
156
Harvard business review : HBR
154
Harvard-Business-Manager : das Wissen der Besten
134
Journal of business strategy
134
Industrial marketing management : the international journal for industrial and high-tech firms
132
Business strategy and the environment
124
Journal of strategy and management
123
Europäische Hochschulschriften / 5
119
Strategy & leadership : a publication of Strategic Leadership Forum
116
Management decision : MD
111
Business horizons
101
Springer eBook Collection / Business and Economics
101
Technology analysis & strategic management
92
California management review
86
Premier reference source
85
Journal of business ethics : JOBE
84
Lehrbuch
84
Research
82
European management journal
80
International journal of production economics
79
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
74
Journal of world business : JWB
70
Schriftenreihe Strategisches Management
70
IEEE transactions on engineering management : EM
68
International business review : the official journal of the European International Business Academy
67
Journal of management studies : JMS
65
Working paper / National Bureau of Economic Research, Inc.
65
Faculty & research / Insead : working paper series
63
Management research review
63
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
62
Journal of management
62
Management for Professionals
61
NBER working paper series
61
Springer eBook Collection / Business and Management
61
more ...
less ...
Source
All
ECONIS (ZBW)
35,912
USB Cologne (EcoSocSci)
4,003
USB Cologne (business full texts)
189
EconStor
89
OLC EcoSci
58
BASE
7
RePEc
3
ArchiDok
1
Other ZBW resources
1
more ...
less ...
Showing
1
-
10
of
40,263
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Business blogging and enterprise strategy : controversy and evidences
Hu, Nan
;
Wan, Yun
;
Ye, Chen
;
Liu, Ling
- In:
International journal of e-entrepreneurship and …
3
(
2012
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009581172
Saved in:
2
WerteWirtschaft : Nachhaltigkeit und gesellschaftliche Verantwortung als Basis für Kommunikation und Markenführung
Geiss, Michael
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003901154
Saved in:
3
Veränderung der Markenstrukturen
Borgards, Arne
- In:
Veränderungskommunikation : so unterstützen Sie den …
,
(pp. 48-57)
.
2009
Persistent link: https://www.econbiz.de/10003850428
Saved in:
4
Formatmarken im Fokus : TV-Markenführung in den USA
Bandion, Peter
;
Buchinger, Uschi
;
Gral, Theresa
; …
- In:
Strategien erfolgreicher TV-Marken : eine …
,
(pp. 31-72)
.
2011
Persistent link: https://www.econbiz.de/10008907120
Saved in:
5
Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung
Bruhn, Manfred
-
2006
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003238643
Saved in:
6
Marken- und Produkt-PR
Siragusano, Annette
- In:
Praxishandbuch Public Relations : mehr Erfolg für …
,
(pp. 145-171)
.
2008
Persistent link: https://www.econbiz.de/10003687159
Saved in:
7
Tetra Pal Italy's ingredient branding : an exploratory case of strategic communication
Siano, Alfonso
;
Palazzo, Maria
- In:
Journal of communication management : an international …
19
(
2015
)
1
,
pp. 102-116
Persistent link: https://www.econbiz.de/10010531057
Saved in:
8
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
9
Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication
Scandelius, Christina
;
Cohen, Geraldine
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3487-3499
Persistent link: https://www.econbiz.de/10011514846
Saved in:
10
Strategisches IP-Management - mehr als nur Patente : geistiges Eigentum schützen und als Wettbewerbsvorsprung nutzen
Mittelstaedt, Axel
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003798725
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
