Purpose – By means of this case study, we aim to learn from failure and provide an explanatory approach why the promising prospects in a developing country could not be exploited and strategic actions failed. Design/methodology/approach – Based on literature within the areas of uncertainty,...

The pandemic is not over, and the health and economic losses continue to grow. It is now evident that COVID-19 will be with us for the long term, and there are very different scenarios for how it could evolve, from a mild endemic scenario to a dangerous variant scenario. This realization calls...