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Strategisches Management
Einzelhandel
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Retail trade
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How to compete effectively against low-cost competitors
Berman, Barry
- In:
Business horizons
58
(
2015
)
1
,
pp. 87-97
Persistent link: https://www.econbiz.de/10010476147
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Readings in marketing management : a strategic perspective
Berman, Barry
(
contributor
);
Evans, Joel R.
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10000333514
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Retail management : a strategic approach
Berman, Barry
;
Evans, Joel R.
-
2013
-
12. ed., international ed.
Persistent link: https://www.econbiz.de/10009632648
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