In Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual...

The probability of creating a successful, new growth business is 10 times greater if the innovators pursue a disruptive strategy rather than a sustaining one. A sustaining innovation is one which meets the demands of existing customers in established markets. In contrast, a disruptive innovation...