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~subject:"Strategisches Management"
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Strategisches Management
USA
12
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11
Einzelhandel
10
Retail trade
10
KMU
8
SME
8
Consumer behaviour
7
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6
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Ressourcenorientierter Ansatz
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Unternehmenserfolg
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Advertising
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Bekleidung
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Beziehungsmarketing
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Brand identity
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Brand image
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Brand management
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Globalisierung
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Globalization
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Markenimage
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Product endorsement
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Strategic management
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English
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Runyan, Rodney C.
3
Bhardwaj, Vertica
1
Eickman, Megan
1
Line, Nathaniel D.
1
Madison, Kristen
1
Swinney, Jane L.
1
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Journal of family business strategy
1
The international review of retail, distribution and consumer research
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
3
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A case study on the internationalization process of a "born-global" fashion retailer
Bhardwaj, Vertica
;
Eickman, Megan
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
21
(
2011
)
3
,
pp. 293-307
Persistent link: https://www.econbiz.de/10009260846
Saved in:
2
Destination marketing and the service-dominant logic : a resource-based operationalization of strategic marketing assets
Line, Nathaniel D.
;
Runyan, Rodney C.
- In:
Tourism management : research, policies, practice
43
(
2014
),
pp. 91-102
Persistent link: https://www.econbiz.de/10010351366
Saved in:
3
Strategic posture and performance : revealing differences between family and nonfamily firms
Madison, Kristen
;
Runyan, Rodney C.
;
Swinney, Jane L.
- In:
Journal of family business strategy
5
(
2014
)
3
,
pp. 239-251
Persistent link: https://www.econbiz.de/10010414189
Saved in:
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