Einflussgrößen und Erfolgsauswirkungen innovativer Produktprogramme -- Theoretische Grundlagen der strategischen Innovationsforschung -- Kontextbezogene Auswirkungen innovationsorientierter Strategien -- Implikationen für das Management von Industriegüterunternehmen.

"The Technology Management (TM) discipline has a history of more than 50 years. It is inherently interdisciplinary and multifunctional, and when managed correctly it can deliver a decisive competitive advantage. Technology Management focuses on the micro-level analysis of TM as a dynamic...

The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations...