The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations...

"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test...

Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming...

Wettbewerbsstrategien für neue Produkte und neue Märkte werden in allen Unternehmensbereichen benötigt, wo Produktinnovationen geplant und entwickelt werden. Zentraler Bestandteil der diskutierten Wettbewerbsstrategien ist die Produktpositionsanalyse - ein effizientes Instrument für die...