Innovation, sustainability, sustainability innovations are the challenges that today's businesses are facing. While many scholarly research has produced a great deal of useful knoweldge about various forms of sustainability and innovation and their integration in business models, there has been...

The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations...