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Strategic marketing planning: theory and practice
McDonald, Malcolm - In: The marketing book, (pp. 87-116). 2003
Persistent link: https://www.econbiz.de/10001725112
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Strategic marketing planning
McDonald, Malcolm - 1992
Persistent link: https://www.econbiz.de/10004140823
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Strategic marketing planning
McDonald, Malcolm - 1996 - 2. ed.
Persistent link: https://www.econbiz.de/10004304580
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Marketing : a complete guide in pictures
McDonald, Malcolm; Morris, Peter - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004421892
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The new marketing : transforming the corporate future
McDonald, Malcolm; Wilson, Hugh - 2002
Persistent link: https://www.econbiz.de/10004711153
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Marketing due diligence : reconnecting strategy to share price
McDonald, Malcolm; Smith, Brian; Ward, Keith - 2007 - New issue, 1. ed.
Persistent link: https://www.econbiz.de/10004959073