For decades suggestion systems have been used include employees in innovation process. However, in order to gather superior ideas, integrating external stakeholders is critical to the innovation process. Wwwithin this paper the authors derive a sophisticated model of an integrated idea...

Der Businessplan ist ein elementarer Bestandteil der Unternehmensstrategie - und das nichtnur bei der Gründung eines Unternehmens. Auch mittelständische Unternehmen greifenimmer mehr auf dieses bewährte Instrument zurück. Hierbei werden jedoch häufig vieleFehler begangen, die einfach zu...

Purpose: The purpose of this paper is to identify forthcoming fields of innovation management themes with an outline for the most important areas and directions of academic research and management practice.Design/methodology/approach: Key trends in innovation research are derived from an...

Attaining competitive advantage is especially crucial for innovative firms. Due to increased competition, firms employ various types of innovation activities to position themselves against their competitors. Ambidexterity and strategic agility have been found to strengthen this position. Whereas...

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies,...