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Methodische Unterstützung der strategischen Produktplanung in einem mittelständisch geprägten Umfeld
Braun, Thomas E. - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003301746
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Product portfolio management : an important business strategy
Doorasamy, Mishelle - In: Foundations of Management : the journal of Warsaw … 7 (2015) 1, pp. 29-36
The aim of this article is to provide reader with a comprehensive insight on the theories, empirical findings and models of Product Portfolio Management (PPM) during new product development. This article will allow for an in-depth theoretical approach on PPM and demonstrate to managers the...
Persistent link: https://www.econbiz.de/10011855454
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Technological and market innovation : strategies for product and company development
Nyström, Harry - 1990
Persistent link: https://www.econbiz.de/10000826808
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Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane - 1998
Persistent link: https://www.econbiz.de/10000628654
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Product strategy and management
Baker, Michael John - 1998
Persistent link: https://www.econbiz.de/10000641471
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Product management : strategy and organization
Pessemier, Edgar A. - 1977
Persistent link: https://www.econbiz.de/10000042245
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Die erfolgreiche Neuausrichtung von Unternehmensprozessen : fokussiert, strukturiert, profitabel
Bresser, Paul Markus - In: Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; … 103 (2008) 6, pp. 389-394
Persistent link: https://www.econbiz.de/10003730932
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Beating the commoditization trend : a framework from the electronics industry
Olson, Eric G.; Sharma, Deepak - In: Journal of business strategy 29 (2008) 4, pp. 22-28
Persistent link: https://www.econbiz.de/10003756435
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Boom and bust behavior : on the persistence of strategic decision biases and their collective outcome
Gary, Michael Shayne (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003744953
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Innovations- und Neuproduktstrategien
Werani, Thomas; Prem, Claudia - In: Praxisorientiertes Innovations- und Produktmanagement : …, (pp. 31-43). 2009
Persistent link: https://www.econbiz.de/10003787760