The central role of marketing stems from identifying processes which create value to customers. Therefore, the marketing strategies and plans should be based on relevant frameworks which create and capture value to customers and to the businesses, themselves. The strategic planning involves a...

The aim of this article is to compare the characteristics of the partnering model between the human resource management (HRM) area and line managers (LM) in national and multinational companies, highlighting significant differences, in particular those relating to professional competence. A...

In 1992 Kaplan and Norton introduced the balanced scorecard. They related this concept to the strategy map (2004) and a management system of strategy execution (2008). The balanced scorecard is an especially popular instrument with some managers, but is criticized and even abhorred by others....

Profit is major objective of business which is redeployed to make business strengthen. If, it be the one wheel of the corporate, the other is Corporate Social Responsibility (CSR) which influences business from grass root level and paves the way for sustainable growth and development of both...

The strategic decision-making process is a keystone for companies to maintain their competitive advantage and prevail in the future. The purpose of this work was to identify and understand human error factors in the strategic decision-making process that influence bias at executive levels of the...

The emergence of technological and social expectancy, intentional actions, and real-time results have higher education institutions rapidly shifting policies, practices, and behaviors to meet the needs of their respective communities (e.g., prospective students, current students, alumni,...

At times, HRM must be re-active, dealing with problems or opportunities as they arise, yet leading thinkers stress the importance of being pro-active, helping to shape the strategies of the organisation. A pro-active role means identifying, analysing and implementing solutions to problems and...

Growth Strategy is one of the top CEO agenda in most corporations today. The main objective of this paper is to review the existing literature on growth and provide a conceptual framework for managers to think systematically about growth strategy. The framework consists of seven key questions...

Obwohl wenige große Unternehmen Ein-Produkt Organisationen sind, widmet die wissenschaftliche Forschung dem Management von Mehr-Produkt Portfolien erstaunlich wenig Aufmerksamkeit. Trotz einer Vielzahl von Arbeiten im Umfeld der Diversifikations- und M&A-Forschung wird dem Corporate Portfolio...

This paper explores the information on environmental strategy. Our interest is to understand whether corporate reports are useful to assess a firm's environmental performance. We developed an empirical investigation of annual reports and social reports of large public firms. Using content...