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How do companies translate their strategy into operational actions that support it? Strategists use a different language than operational workers, and often the statements of the CEO have little connection with what the employees do. Christoph Loch, Stylianos Kavadias, and B. C. Yang suggest a...
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We present a model that suggests possible explanations for the observed proliferation of "pay-per-use" (PPU) business models over the last two decades. Delivering "fractions" of a product as a service off ers a cost advantage to customers with lower usage but requires extra delivery costs....
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Die Herausforderung -- Managementqualität und strategische Positionierung -- Managementqualität, Innovation und Dienstleistungen -- Rational: Innovation und revolutionäre Produkte -- Imaje: Durch Innovation von Produkten zu Dienstleistungen -- BuS: „Wir machen, was sonst niemand macht“ --...
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