The "cognitive foundations" of strategy have received increased attention in recent years. The last decade has witnessed a dramatic rise in empirical studies that seek to document the role of cognition in strategic outcomes, and in theoretical work that seeks to systematize this relationship....

The exercise asks students to perform a strategic analysis of the consulting industry in order to identify untapped strategic opportunities. Learning Objective: The purpose is to show that we tend to hold similar mental categories of known industries, which lead to the identification of similar...