Centers -- Part VIII: Case studies of digital transformation -- Chapter 20: The Help from Intelligent Marketing Cloud for … Retailers to Achieve Digital Transformation -- Chapter 21: Building an Intelligent Marketing System for New Retailers -- Chapter …

The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to … covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management …, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital …

"To survive in today's competitive business environment, marketing professionals must look to develop innovative … business and consumer. This book explores the use of social networking and other online media in marketing communications … consumer social media marketing experiences on brand affect and brand equity / Tugba Orten Tugrul -- Intellectual property …

. First it surveys the marketing literature for those factors that have traditionally been recognized to contribute to market …