Corporate social responsibility : bottom-line issue or public relations exercise? / Lord Tim Clement-Jones -- Corporate citizenship as part of the business model / Geoffrey Bush -- Legislation, litigation, activism and threats / Stuart Thomson -- Measuring corporate social responsibility / Will...

The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations...