This paper studies about the marketing strategies of Samsung. India is a potential market for mobile phone industry …

Despite great attention to developing and disseminating techniques for measuring marketing performance, the extent to … large organizations regarding their ability to measure brand equity, financial returns, and marketing spending, along with … performance. The intensity of measurement through regular review, detailed accounting for marketing spending, and use of …

This paper focuses on examining the sales force transformation process through the sales marketing interface theory …, roles and responsibilities of sales and marketing personnel, and managerial competencies to this process. We suggest that … since firms in emerging markets may lack welldeveloped marketing and sales apparatuses, the transformation process may turn …

With companies investing millions of rupees or dollars in marketing communication including advertising, it is but … have turned their attention towards examining the impact of marketing communication activities like advertising on firm … valuations. Moreover, interest is rising in quantifying the impact of marketing activities on firm's profitability and value …