The paper explores the need of connecting the technology, political and cultural system in the right way to achieve the companies’ goals in terms of globalization and changes. The leaders have the main role in realizing the company’s strategy. They must be strategy focused and they are...

Constructing narratives of transformative change is an important but challenging practice through which strategy makers attempt to influence acceptance of an ongoing transformation. To understand whether and how strategy makers can construct a steady influx of captivating narratives of...

In an effort to ensure accountability and consistency, business leaders often struggle with organizational change. Business Architecture has traditionally prioritized organization, stability, and continuity, but what if organizational structure was engineered for change? In a world consumed by...

Institutions and organizations are increasingly using the digital media to communicate with stakeholders on a day-to-day basis and during crises situations. Therefore, this chapter presents a bibliographic analysis on digital corporate communication technologies. The grounded theory’s...

While dynamic capabilities (DCs) are recognized as an important enabler of digital transformation, research lacks knowledge about the underlying challenges and adequate responses of building these capabilities. More specifically, this study aims to shed light into successful digital business...

Cover; Title page; Copyright page; Contents; Acknowledgements; The editors; About this book; Key strategic account management: where are we now?; A definition of KSAM; Questions for research; Section 1: Strategic dimensions of KSAM; Section 2: Value creation through KSAM; Section 3: Developing...