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Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos; Vrontis, Demetris; Thrassou, Alkis - In: Journal of business research : JBR 130 (2021), pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
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Strategisches Marketing im Sport : Planen mit Checklisten
Freyer, Walter - 1988
Persistent link: https://www.econbiz.de/10004087337
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Strategic sport marketing
Shilbury, David (contributor) - 2009 - 3. ed.
Persistent link: https://www.econbiz.de/10004950760
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Winning in Europe : international strategies for Hungarian Professional Sports Club
Kozma, Miklós; András, Krisztina - In: Entrepreneurial business and economics review : EBER 2 (2014) 4, pp. 31-49
Persistent link: https://www.econbiz.de/10011450030
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Strategisches Management im Sport
Keller, Christian - In: Management und Marketing im Sport : …, (pp. 79-112). 2008
Persistent link: https://www.econbiz.de/10003752502
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Planung im Sport
Daumann, Frank; Langer, Mathias; Breuer, Markus - In: Management und Marketing im Sport : …, (pp. 113-143). 2008
Persistent link: https://www.econbiz.de/10003752505
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Powerplay : Sport aus der Perspektive des strategischen TV-Managements
Siegert, Gabriele; Lobigs, Frank - In: Die Ökonomie des Sports in den Medien, (pp. 167-196). 2008
Persistent link: https://www.econbiz.de/10003759475
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Special events : defining the product
Getz, Donald - 2010
Persistent link: https://www.econbiz.de/10003914186
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Strategisches Management im Sport
Keller, Christian - In: Management im Sport : betriebswirtschaftliche …, (pp. 85-119). 2010
Persistent link: https://www.econbiz.de/10008662747
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Strategy and environmental analysis in sport
Parker, Chris - In: The business of sport management, (pp. 213-239). 2004
Persistent link: https://www.econbiz.de/10003386795