Cover; Half Title; Title Page; Copyright Page; Dedication; Table of contents; About the authors; Preface; Chapter 1 Strategic marketing; Sustainable competitive advantage; Gaining strategic competitive advantage; Analysis of the strategic situation; The current situational advantages; Strategic marketing...

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of contents -- About the authors -- Preface -- Chapter 1 Strategic marketing -- Sustainable competitive advantage -- Gaining strategic competitive advantage -- Analysis of the strategic situation -- The current...