technology has resulted in little empirical evidence on how it influences organization strategy. The Strategic Alignment Model … was a popular model created to assist organizations to align their information technology and their business strategy … alignment between information technology and strategy as better integrated roles bring a combination of these two elements. …

contracts. One frequently used strategy by CFs is to visit the clients in connection to the tenders. The reason to the visits is …

customer base. It involves development of marketing strategy through a better understanding of the entire customer base …

strategy, oriented towards competitive advantage. The model is based on the correlation that can be established among the … generic strategies of competitive advantage, the variables of extended marketing mix (7Ps) and the green marketing strategy … strategy and its role in promoting the environmental benefits of products. …

interaction between learning about capabilities and product strategy in a formal model. We consider a firm that can launch a … capabilities the new product does not use. The firm's optimal forward-looking product strategy accounts for short-run expected …