The content industry has been undergoing a tremendous transformation in the last two decades. We focus in this paper on recent changes in the form of social computing. Although the content industry has implemented social computing to a large extent, it has done so from a techno-centric approach...

The following analysis demonstrates that network efficiency is a very delicate matter. Neither the restriction to suitable core-subnets, nor intelligent enlargements guarantee efficient results in any case. For instance, the numerical example in Myerson (1977) contains a prisoners’ dilemma...

Tipping is an important economic phenomenon, involving about $47 billion a year in the US food industry alone, and trillions of dollars across different occupations and countries over the years. Moreover, tipping is a major source of income for millions of workers. This article discusses the...

Tipping is a phenomenon that has been studied for many years, but is receiving increased attention in recent years. The magnitude of tips is very large - in the US, for example, tips in the food industry alone amount to about $42 billion each year, and tips are given in many other establishments...

Das Vorhaben INNOSTRAT ist im Zusammenhang der Marketingstudien für das Innoregio Projekt Kunststoffkompetenzzentrum Westmecklenburg zu sehen,die mit der Vorstudie Ermittlung des Marketingniveaus im KKMV(Neunteufel/Rössel/Sassenberg 2002) begonnen wurden. In der Vorstudie wurden Defizite in...

Consulting firms (CFs) sell services on a project basis to many clients and must therefore continuously tender for new contracts. One frequently used strategy by CFs is to visit the clients in connection to the tenders. The reason to the visits is either: 1) to influence the client in his...

The purpose of this book is to suggest and evaluate a new approach to market segmentation which enables the researcher to identify a new variable of segmentation: the contextual variable. In detail, this is accomplished by identifying the link between positivist and interpretive paradigm within...

Over the last decade, mass customization has emerged as an effective approach to customer centricity, i.e. to regard customers as individuals, to proactively develop products and services according to the individual customer’s preferences, and to efficiently produce and distribute these...

Online marketing has become very important over the years as a more cost effective method of doing business. However inspite of the obvious advantages of internet, traditional marketing continues to be used by majority of the businesses. More and more customers are using the internet to research...

A significant influence on the pricing and profits of seasonal product retail is strategic waiting, namely that sophisticated consumers, in anticipation of future markdowns, defer purchase even though the current price is already below their valuations of the target product. A possible means to...