, market strategies and capabilities. These both complement and substitute organizational constructs often captured by patents …

The choice of branding strategy in past, present or future, weather it was, is or will be, corporate dominated, brand … how these branding strategy have, and can manage market complexity, competitive pressure, channel dynamics, globalization … threats being imposed by society and environment in large. The purpose of this article is to study the past branding strategy …

Despite great attention to developing and disseminating techniques for measuring marketing performance, the extent to … large organizations regarding their ability to measure brand equity, financial returns, and marketing spending, along with … performance. The intensity of measurement through regular review, detailed accounting for marketing spending, and use of …

This paper focuses on examining the sales force transformation process through the sales marketing interface theory …, roles and responsibilities of sales and marketing personnel, and managerial competencies to this process. We suggest that … since firms in emerging markets may lack welldeveloped marketing and sales apparatuses, the transformation process may turn …

-step estimation methods have cracked the problem, fueling a growing literature in both marketing and economics that tackles a host of …