1. The loss of rationality -- 2. A passion for deals -- 3. The sense of possession -- 4. An embarrassment of riches -- 5. Sunk costs and re-emerging costs -- 6. Divide and rule -- 7. Money games -- 8. Ulysses, the sirens and the challenge of self control -- 9. Mind games.

Cover Page -- Title Page -- Copyright Page -- Contents -- List of Figures -- About the Author -- Preface -- Introduction -- 1 The Loss of Rationality -- 1.1 Heuristics -- 1.2 The Anchor Effect -- 1.3 The Deal Effect -- 1.4 The Separation Effect -- 1.5 The Choice Effect -- 1.6 The Endowment...