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Strategic branding of destinations : a framework
Balakrishnan, Melodena Stephens - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 611-629
Persistent link: https://www.econbiz.de/10009525844
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ARMEX PJSC : carving a competitive advantage in the global logistics and express transportation service industry
Balakrishnan, Melodena Stephens - 2013
Persistent link: https://www.econbiz.de/10011456302
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Business with purpose : advancing social enterprise
Balakrishnan, Melodena Stephens - 2020
Persistent link: https://www.econbiz.de/10012203116