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Building SMEs' competitive advantage and the organizational agility of apparel retailers in Indonesia : the role of ICT as an initial Trigger

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Strategic partnership between SME retailers and modern suppliers in Indonesia : a relationship marketing approach

Setyawan, Anton Agus; Mudhofar, Fairuz; Arum, Yasinta; … - In: Organizations and markets in emerging economies 13 (2022) 2/26, pp. 317-335

involved parties. Therefore, strategic business partnerships with modern suppliers improve SME retailers' business performance. …This study aimed to analyze the business marketing relationship between modern suppliers and SME retailers to empower … and strengthen SMEs in Indonesia. The theoretical framework is the relationship marketing model developed by Morgan and …

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