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Many firms have shifted from a Closed Innovation to an Open Innovation strategy. During such change, firms often focus on implementing new processes to identify and use external technologies and new markets. Adapting the innovation culture, however, is neglected and results in a nonsatisfying...
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Produktpositionsanalyse - ein effizientes Instrument für die Planung, Bewertung und Steuerung von Produktinnovationen und von gewerblichen …
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"The Technology Management (TM) discipline has a history of more than 50 years. It is inherently interdisciplinary and multifunctional, and when managed correctly it can deliver a decisive competitive advantage. Technology Management focuses on the micro-level analysis of TM as a dynamic...
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