Chen, Yue-Yang; Wu, I-Jen; Tsai, I-Chen - In: International journal of management, economics and … 7 (2018) 4, pp. 301-320
As the world has become closer and increasingly connected, business competition becomes more aggressive. As a result, marketing which has evolved for decades becomes so vital that no company can survive without it. Though marketing strategy and manufacturing strategy are organizationally...
