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~subject:"Strategisches Management"
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Strategisches Management
Marketingmanagement
17,058
Marketing management
16,469
Marktforschung
12,300
Market research
6,858
Marketing
4,259
Consumer behaviour
4,047
Konsumentenverhalten
4,007
Theorie
3,709
Theory
3,692
Deutschland
2,935
Germany
2,556
Relationship marketing
2,194
Beziehungsmarketing
2,184
USA
1,743
United States
1,650
Brand management
1,521
Markenführung
1,512
Online-Marketing
1,280
Internet marketing
1,236
Innovation
1,086
Unternehmenserfolg
1,062
Firm performance
1,057
Vereinigte Staaten
965
Strategic management
942
Internationales Marketing
879
International marketing
871
Werbung
862
Social Web
848
Social web
848
SME
819
KMU
818
Marketing theory
767
Marketingtheorie
762
Markenimage
746
Brand image
740
Advertising
711
Markenartikel
704
Innovationsmanagement
683
Innovation management
655
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Online availability
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Undetermined
300
Free
85
Type of publication
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Book / Working Paper
644
Article
569
Journal
2
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All
Article in journal
471
Aufsatz in Zeitschrift
471
Hochschulschrift
118
Thesis
100
Aufsatz im Buch
82
Book section
82
Lehrbuch
80
Textbook
71
Collection of articles of several authors
60
Sammelwerk
60
Bibliografie enthalten
55
Bibliography included
55
Graue Literatur
46
Non-commercial literature
46
Case study
41
Fallstudie
41
Aufsatzsammlung
39
Arbeitspapier
26
Working Paper
26
Guidebook
20
Ratgeber
20
Konferenzschrift
12
Reprint
9
Conference proceedings
8
Handbook
8
Handbuch
8
Fallstudiensammlung
7
Glossar enthalten
7
Glossary included
7
Dissertation u.a. Prüfungsschriften
5
Bibliografie
4
Collection of articles written by one author
4
Einführung
4
Festschrift
4
Sammlung
4
Interview
3
Company information
2
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2
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2
Konferenzbeitrag
2
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English
890
German
309
Undetermined
10
Polish
3
Russian
3
French
2
Dutch
1
Spanish
1
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Author
All
Aaker, David A.
12
Piercy, Nigel
12
Bruhn, Manfred
10
Cravens, David W.
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Baker, Michael John
8
Day, George S.
7
Lambin, Jean-Jacques
7
Tomczak, Torsten
7
Kuß, Alfred
6
Homburg, Christian
5
Krohmer, Harley
5
Lane, Nikala
5
Narang, Shanker
5
Percy, Larry
5
Ryan, Damian
5
Walters, David
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Keller, Kevin Lane
4
Kerin, Roger A.
4
Meissner, Hans Günther
4
Morgan, Neil A.
4
Peterson, Robert A.
4
Proctor, Tony
4
Sabel, Hermann
4
Schaper, Thorsten
4
Schröder, Hendrik
4
Slater, Stanley F.
4
Weiser, Christoph
4
West, Douglas C.
4
Wiedmann, Klaus-Peter
4
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Institution
All
Information Resources Management Association
3
Springer Fachmedien Wiesbaden
3
DePaul University / College of Commerce
2
Duncker & Humblot
2
Erich-Schmidt-Verlag
2
IMP Group
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
AMACOM
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Chartered Institute of Marketing
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration
1
Harvard Graduate School of Business Administration / Division of Research
1
IGI Global
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Mannheimer Marketing-Seminar <8, 1987>
1
NetLibrary, Inc
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
RWTH Aachen
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Springer-Verlag GmbH
1
Steinbeis-Hochschule Berlin
1
Stuttgarter Controller-Forum <1993, Stuttgart>
1
Technische Universität Hamburg
1
UVK Verlagsgesellschaft mbH
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
VEND Consulting GmbH
1
Verband Deutscher Maschinen- und Anlagenbau
1
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of business research : JBR
33
Industrial marketing management : the international journal for industrial and high-tech firms
26
SpringerLink / Bücher
24
Journal of strategic marketing
23
Europäische Hochschulschriften / 5
13
Gabler Edition Wissenschaft
12
European journal of marketing : EJM
11
Lehrbuch
11
Journal of the Academy of Marketing Science
10
The journal of business & industrial marketing
9
Business horizons
7
International journal of business and globalisation : IJBG
6
International marketing review
6
Springer eBook Collection
6
AMS review : official publication of the Academy of Marketing Science
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Schriftenreihe Strategisches Management
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
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Source
All
ECONIS (ZBW)
1,181
USB Cologne (EcoSocSci)
33
USB Cologne (business full texts)
1
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Opportunity identification and exploitation : a case study of three Swiss-based software companies
Urwyler, Matthäus
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003320370
Saved in:
2
Badania marketingowe - skuteczno´s´c w zarządzaniu przedsiębiorstwem
Mazurek-Łopacińska, Krystyna
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003993737
Saved in:
3
Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin
;
Soukhoroukova, Arina
;
Skiera, Bernd
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 791-809)
.
2008
Persistent link: https://www.econbiz.de/10003573345
Saved in:
4
Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel
Poiesz, Theo B.
;
Raaij, Willem Fred van
-
2007
Persistent link: https://www.econbiz.de/10003534830
Saved in:
5
Oh no, the consultants are coming!
Simmnons, Sid
;
Lovejoy, Angela
-
2007
Persistent link: https://www.econbiz.de/10003538171
Saved in:
6
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
7
Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio
;
Peris-Oritz, Marta
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
Saved in:
8
Role of marketing intelligence by strategic function in organizational performance : evidence from Pakistan
Ayub, Arslan
;
Raisani, Israr
;
Iftekhar, Hanan
;
Mushtaq, …
- In:
Acta Universitatis Danubius / Oeconomica
10
(
2014
)
6
,
pp. 48-57
Persistent link: https://www.econbiz.de/10011508572
Saved in:
9
Entwicklung von Marketingstrategien zur Einführung von fernerkundungsgestützten Produkten in der deutschen Zuckerindustrie
Roenne, Nicolai von
-
2002
Persistent link: https://www.econbiz.de/10001695369
Saved in:
10
Using foresight research in strategic marketing planning
Murphy, Brian B.
;
Meyer, Denny
-
2002
Persistent link: https://www.econbiz.de/10001715403
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