Surviving in a humanitarian disaster such as the COVID-19 pandemic is a big challenge for micro, small, and medium-sized enterprises in all industries. Furthermore, cultural and creative firms face additional challenges. Many of those firms have survived the effects of the pandemic by proposing...

Purpose: This study aims to analyze the effect of entrepreneurial orientation and dynamic capabilities on the innovativeness product advantage, the influence of entrepreneurial orientation and dynamic capabilities on the business performance of the creative industry, and the effect of...

1. Competing in the creative and cultural industries : the strategic way -- 2. Diagnosing the problem and formulating a response -- 3. Strategizing for experience providers -- 4. Strategizing for bespoke singularities/one-offs -- 5. Strategizing for the makers of reproducible products -- 6....