This paper draws on 59 depth interviews with FTSE100 CEOs and chairmen to extend the literature on strategy-as-practice to the practice of strategy as perceived by large company CEOs. We find that strategy for this group is effectively synonymous with vision and direction and that its practice...

In this paper we draw on Niklas Luhmann's social systems theory, and in particular his concept of an 'episode', to guide research into strategic practice and its relationship to the operating routines of an organization. Episodes, in Luhmann's theory, provide a mechanism by which a system can...