The unprecedented access of firms to consumer level data facilitates more precisely targeted individual pricing. We study the incentives of a data broker to sell data about a segment of the market to three competing firms. The segment only includes a share of the consumers in the market around...

"This book focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition, offering research-based examples and analysis"--Provided by publisher.