The ability of companies to turn an environmental constraint into a source of strategic opportunities is a controversial topic in published research. The article, which is based on a comparative study of the CO2 emission reduction strategies implemented by the cement and chemical industries,...

Purpose: Cement is a priority consumer good in all modern societies. Considerable portions of the countries' income are invested in construction and reconstruction of houses, shopping centers, schools, universities, research centers, pavements, bridges, dams, among other infrastructures. In view...