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~subject:"Strategisches Management"
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Strategisches Management
Relationship marketing
25,978
Beziehungsmarketing
25,303
Marketingmanagement
16,960
Marketing management
16,374
Consumer behaviour
10,748
Konsumentenverhalten
10,706
Customer satisfaction
5,473
Kundenzufriedenheit
5,429
Theorie
4,258
Theory
4,250
Marketing
4,125
Service quality
3,950
Dienstleistungsqualität
3,937
Deutschland
3,747
Brand management
3,674
Markenführung
3,663
Germany
3,660
Social Web
2,524
Social web
2,523
Online-Marketing
2,503
Lieferantenmanagement
2,455
Supplier relationship management
2,454
Internet marketing
2,449
Brand image
2,332
Markenimage
2,331
USA
2,231
United States
2,179
Electronic Commerce
1,991
E-commerce
1,916
Brand
1,673
Markenartikel
1,666
Einzelhandel
1,636
Retail trade
1,618
Innovation
1,549
Kundenwert
1,544
Customer value
1,513
Kundenintegration
1,502
Customer integration
1,501
Unternehmenserfolg
1,469
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Undetermined
371
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122
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Book / Working Paper
803
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767
Journal
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Aufsatz in Zeitschrift
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Thesis
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Collection of articles of several authors
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Sammelwerk
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Lehrbuch
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Aufsatzsammlung
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Graue Literatur
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Non-commercial literature
63
Case study
59
Fallstudie
59
Bibliografie enthalten
56
Bibliography included
56
Arbeitspapier
30
Ratgeber
30
Working Paper
30
Guidebook
29
Konferenzschrift
13
Handbook
12
Handbuch
12
Reprint
11
Fallstudiensammlung
10
Conference proceedings
9
Bibliografie
8
Glossar enthalten
8
Glossary included
8
Collection of articles written by one author
6
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6
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4
Conference paper
4
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4
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4
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3
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French
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Russian
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Italian
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Dutch
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Piercy, Nigel
13
Aaker, David A.
12
Bruhn, Manfred
12
Cravens, David W.
9
Homburg, Christian
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Baker, Michael John
8
Tomczak, Torsten
8
Day, George S.
7
Lambin, Jean-Jacques
7
Zupancic, Dirk
7
Krohmer, Harley
6
Kuß, Alfred
6
Lane, Nikala
6
Payne, Adrian
6
Dannenberg, Holger
5
Emrich, Christin
5
Matzler, Kurt
5
Narang, Shanker
5
Percy, Larry
5
Riekhof, Hans-Christian
5
Ryan, Damian
5
Schröder, Hendrik
5
Vrontis, Demetris
5
Walters, David
5
Wiedmann, Klaus-Peter
5
Andreasen, Alan R.
4
Didonet, Simone Regina
4
Ford, John B.
4
Frow, Pennie
4
Hippner, Hajo
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Keller, Kevin Lane
4
Kerin, Roger A.
4
Khosrowpour, Mehdi
4
Morgan, Neil A.
4
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Springer Fachmedien Wiesbaden
7
Information Resources Management Association
3
Wiley-VCH
3
AMACOM
2
DePaul University / College of Commerce
2
Duncker & Humblot
2
Erich-Schmidt-Verlag <Berlin>
2
IMP Group
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
Verlag Dr. Kovač
2
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Chartered Institute of Marketing
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Harvard Graduate School of Business Administration
1
Harvard Graduate School of Business Administration / Division of Research
1
IGI Global
1
Institut für Weltwirtschaft
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Leibniz-Fachhochschule
1
Mannheimer Marketing-Seminar <8, 1987>
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
Münchener Marketing-Symposium <27, 2001, München>
1
NetLibrary, Inc
1
Norddeutscher Bankentag <13, 2013, Lüneburg>
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
RWTH Aachen
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
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Journal of business research : JBR
34
Industrial marketing management : the international journal for industrial and high-tech firms
31
SpringerLink / Bücher
30
Journal of strategic marketing
28
Gabler Edition Wissenschaft
15
The journal of business & industrial marketing
14
European journal of marketing : EJM
11
Journal of the Academy of Marketing Science
10
Europäische Hochschulschriften / 5
9
Lehrbuch
9
Springer eBook Collection / Business and Economics
9
Business horizons
8
Journal of business strategy
8
International journal of business and globalisation : IJBG
7
Springer eBook Collection
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
6
International marketing review
6
Marketing intelligence & planning
6
Springer eBook Collection / Business and Management
6
AMS review : official publication of the Academy of Marketing Science
5
International entrepreneurship and management journal
5
Journal of retailing and consumer services
5
Journal of strategy and management
5
Macquarie economics research papers
5
Amfiteatru economic : an economic and business research periodical
4
Business process management journal
4
EuroMed journal of business
4
International journal of business excellence
4
International journal of hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business case studies
4
Journal of international marketing
4
Management decision : MD
4
Neue betriebswirtschaftliche Forschung : Nbf
4
Schriften zu Marketing und Management
4
Schriftenreihe Strategisches Management
4
The journal of services marketing
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
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ECONIS (ZBW)
1,547
USB Cologne (EcoSocSci)
25
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François
;
Chassagne, Philippe
- In:
Journal of euromarketing
22
(
2013
)
3
,
pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
Saved in:
3
Zero-Migration : ein kundenorientiertes Konzept der strategischen Unternehmensführung
Stahl, Heinz K.
-
1996
Persistent link: https://www.econbiz.de/10000560787
Saved in:
4
The customer centred strategy : thinking strategically about your customers
Jenkins, Mark
-
1997
Persistent link: https://www.econbiz.de/10000626629
Saved in:
5
Strategic customer care : an evolutionary approach to increasing customer value and profitability
Brown, Stanley A.
-
1999
Persistent link: https://www.econbiz.de/10000683511
Saved in:
6
Selling today : creating customer value
Manning, Gerald L.
;
Reece, Barry L.
;
Ahearne, Michael
-
2010
-
11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
Saved in:
7
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
Saved in:
8
Relationship marketing : text and cases
Shajahan, S.
-
2006
-
reprint
Persistent link: https://www.econbiz.de/10003423645
Saved in:
9
Passion : der differenzierende Erfolgsfaktor mit Zukunft
Kreutzer, Ralf T.
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 49-77)
.
2007
Persistent link: https://www.econbiz.de/10003595050
Saved in:
10
Handlungsempfehlungen für ein innovatives ÖPNV-Marketing
Beckmann, Klaus J.
;
Hunecke, Marcel
;
Langweg, Armin
; …
- In:
Symbolisch-emotionales Marketing für den ÖPNV : …
,
(pp. 83-128)
.
2007
Persistent link: https://www.econbiz.de/10003540001
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