This paper delves into the effects that strategic representations have on firm performance. It does so in four ways. First, it describes different types of representations—internal, external, and distributed—and it points to their pervasiveness in strategy. Second, it presents a framework to...

Strategy is about making decisions -- decisions such as which industry to enter, how to position the firm and its products, which resources to develop or to buy, who to hire, and which organizational structure to use. It is no surprise, then, that much research within the strategy field has...