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Chaotics : Management und Marketing für turbulente Zeiten
Kotler, Philip; Caslione, John A. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003836897
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Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip; Caslione, John A. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003803407
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Die Bestimmung von Produkt-Markt-Feldern als Kernproblem bei der Bildung strategischer Geschäftseinheiten
Kremer, Hans-Hermann - 1986
Persistent link: https://www.econbiz.de/10012700071
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Strategic market management
Aaker, David A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10013490502
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Strategic marketing and management
Thomas, Howard (ed.); Gardner, David (contributor) - 1985
Persistent link: https://www.econbiz.de/10013491108
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Market driven strategy : processes for creating value
Day, George S. - 1990
Persistent link: https://www.econbiz.de/10013467258
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Strategic management and business policy
Jauch, Lawrence R.; Glueck, William F. - 1988 - 3. ed.
Persistent link: https://www.econbiz.de/10000752635
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Effective strategic management : analysis and action
Hatten, Kenneth J.; Hatten, Mary L. - 1988
Persistent link: https://www.econbiz.de/10000766173
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Business strategy and policy
Smith, Garry D.; Arnold, Danny R.; Bizzell, Bobby G. - 1985
Persistent link: https://www.econbiz.de/10000686620
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The concept of corporate strategy
Andrews, Kenneth Richmond - 1971
Persistent link: https://www.econbiz.de/10000539391