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Technological and market innovation : strategies for product and company development
Nyström, Harry - 1990
Persistent link: https://www.econbiz.de/10000826808
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From idea to profit : how to market innovative products and services
Jolly, Adam (contributor) - 2005
The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations...
Persistent link: https://www.econbiz.de/10011479703
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Value Proposition Design : entwickeln Sie Produkte und Services, die Ihre Kunden wirklich wollen : beginnen Sie mit ...
Osterwalder, Alexander; Pigneur, Yves; Bernarda, Greg; … - 2015
Persistent link: https://www.econbiz.de/10014009021
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Management of innovation strategy in Japanese companies
Hamada, Kazuki (ed.); Hiraoka, Shūfuku (ed.) - 2017
Persistent link: https://www.econbiz.de/10011433933
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Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich; Joachimsthaler, Erich A. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414575
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Marketingforschung und strategische Planung von Produktinnovationen : ein Früherkennungsansatz
Huxold, Stephan - 1990
Persistent link: https://www.econbiz.de/10008730756
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Wie man das Rad erfindet : marktnahes und ergebnisorientiertes Innovationsmanagement
Rüttimann, René - 2003
Es gibt einige kompetente Literatur zum Thema Innovationsmanagement (z.B. Manfred König, BA 10/02; W. Pepels, ID 42 …
Persistent link: https://www.econbiz.de/10001727941
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Produktinnovationserfolg und Target Costing
Meyer, Jens Wilhelm - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001825925