Piven, Michael Breazeale -- The emergence of social media as a contemporary marketing practice / T. Solomon, R. Peter … Wisniewski -- Strategic role of consumer moments of truth: a marketing challenge in mobile communities / Lukasz Lysik [and 3 … -- The role of social media in shaping marketing strategies in the airline industry / Deniz Akçay -- Can the use of social …

Leiter des Masterstudiengangs Marketing/Vertrieb/Medien. Zudem ist er Gründer und Geschäftsführer der Beratung Seward’s Folly …

, marketing, HR, and many other fields. While the first edition was inspired by the rise of social media tools, the second edition … strategies and business models for social media, influencer marketing, viral campaigns, social CRM, employer branding, e …