In an effort to ensure accountability and consistency, business leaders often struggle with organizational change. Business Architecture has traditionally prioritized organization, stability, and continuity, but what if organizational structure was engineered for change? In a world consumed by...

1 Introduction -- 1.1 Introduction -- 1.2 Background to Design Thinking for new Business Contexts -- 1.3 Structure of Content -- 1.4 Using the Book: A Reader’s Guide -- 2 Evolution of the Relationship Between Design and Business Activities -- 2.1 Introduction -- 2.2 Design Thinking and...