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The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations

Lee, Hannah S.; Griffith, David A. - In: Journal of international marketing 27 (2019) 2, pp. 22-37

Persistent link: https://www.econbiz.de/10012060696

Sustainability-focused innovation in the business-to-business context : antecedents and managerial implications

Du, Shuili; Bstieler, Ludwig; Yalcinkaya, Goksel - In: Journal of business research : JBR 138 (2022), pp. 117-129

Persistent link: https://www.econbiz.de/10013197780

Aligning strategic orientation with local market conditions : implications for subsidiary knowledge management

Griffith, David A.; Kiessling, Timothy; Dabić, Marina - In: International marketing review 29 (2012) 4, pp. 379-402

Persistent link: https://www.econbiz.de/10009661277

Change in international market strategy as a reaction to performance decline

Lages, Luis Filipe; Mata, José; Griffith, David A. - In: Journal of business research : JBR 66 (2013) 12, pp. 2600-2611

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Strategic change and termination of interfirm partnerships

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Persistent link: https://www.econbiz.de/10008934689

Strategic Change and Termination of Interfirm Partnerships

Cui, Anna Shaojie - 2011

An evolutionary perspective of the resource-based view is adopted to understand how changes in a partner firm's overall strategy may influence the firm's interfirm partnerships over time. We contend that changes in a partner firm's overall resource deployment strategy and partnering strategy...

Persistent link: https://www.econbiz.de/10013133951