Chowdhury, Shamsud D. - In: Business Horizons 57 (2014) 1, pp. 127-136
General Motors (GM) and Toyota competed in the global automobile industry for many decades. While GM hung on to the Number 1 position longer than any other automaker, it lost this position to Toyota in 2008. It took Toyota 71 years to beat GM but only 2 years for GM to regain the top spot in...
