Describes the experience of 40 strategy workshops conducted with the top teams of a variety of businesses. While the aim of the workshops was to produce high levels of commitment to good quality strategies, in a number of cases the outcomes were disappointing; little strategic change took place....

Changing an organization requires a good deal of self‐confidence. When strategic change takes place either this confidence derives from the situation confronting the executive, usually some form of crisis, or executives derive confidence from implementing a familiar recipe, drawn from their...