Mathur, Anil; Moschis, George P. - In: Journal of Marketing Practice: Applied Marketing Science 5 (1999) 6/7/8, pp. 163-176
States that although the concept of “stress” has received increased attention in the behavioral and social sciences throughout the past five decades, it has been virtually ignored by consumer researchers. Presents conceptual and theoretical underpinnings of stress research, which suggest...
