Similar Search Results

Segmentspezifischer Aufbau von Unternehmensreputation durch Übernahme gesellschaftlicher Verantwortung

Eberl, Markus; Schwaiger, Manfred - In: Die Betriebswirtschaft : DBW 66 (2006) 4, pp. 418-440

Persistent link: https://www.econbiz.de/10003352448

Schwaiger, Manfred; Zimmermann, Lorenz - In: Theorien und Methoden der Betriebswirtschaft : Handbuch …, (pp. 419-437). 2009

Persistent link: https://www.econbiz.de/10003877195

Uncovering and treating unobserved heterogeneity with FIMIX-PLS : which model selection criterion provides an appropiate number of segments?

Sarstedt, Marko; Becker, Jan-Michael; Ringle, Christian M. - In: Schmalenbach business review : sbr 63 (2011) 1, pp. 34-62

Persistent link: https://www.econbiz.de/10008807375

Do we fully understand the critical success factors of customer satisfaction with industrial goods? : extending Festge and Schwaiger's model to account for unobserved heterogeneity

Sarstedt, Marko; Schwaiger, Manfred; Ringle, Christian M. - In: Journal of business market management : jbm 3 (2009) 3, pp. 185-206

Persistent link: https://www.econbiz.de/10003893703

Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods? - Extending Festge and Schwaiger's Model to Account for Unobserved Heterogeneity

Sarstedt, Marko; Schwaiger, Manfred; Ringle, Christian M. - 2014

This paper extends Festge and Schwaiger’s (2007) model of customer satisfaction with industrial goods by accounting for unobserved heterogeneity. The application of a novel response-based segmentation approach in partial least squares path modeling (PLS-PM) - the finite mixture partial least...

Persistent link: https://www.econbiz.de/10014149556