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Reexamination of attendee-based brand equity
Lee, Jin-soo; Back, Ki-joon - In: Tourism management : research, policies, practice 31 (2010) 3, pp. 395-401
Persistent link: https://www.econbiz.de/10003941647
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Effect of celebrity endorsement on tourists' perception of corporate image, corporate credibility and corporate loyalty
Kim, Samuel Seongseop; Lee, Jin-soo; Prideaux, Bruce - In: International journal of hospitality management 37 (2014), pp. 131-145
Persistent link: https://www.econbiz.de/10010354190
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Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers' eco-friendly decision-making process
Han, Heesup; Hsu, Li-tzang Jane; Lee, Jin-soo - In: International journal of hospitality management 28 (2009) 4, pp. 519-528
Persistent link: https://www.econbiz.de/10003875714
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Attendee-based brand equity
Lee, Jin-soo; Back, Ki-Joon - In: Tourism management : research, policies, practice 29 (2008) 2, pp. 331-344
Persistent link: https://www.econbiz.de/10003696019
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Predicting the revisit intention of volunteer tourists using the merged model between the theory of planned behavior and norm activation model
Noppadol Manosuthi; Lee, Jin-soo; Han, Heesup - In: Journal of travel and tourism marketing 37 (2020) 4, pp. 510-532
Persistent link: https://www.econbiz.de/10012289353
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An innovative application of composite-based structural equation modeling in hospitality research with empirical example
Noppadol Manosuthi; Lee, Jin-soo; Han, Heesup - In: The Cornell hospitality quarterly 62 (2021) 1, pp. 139-156
Persistent link: https://www.econbiz.de/10012426038