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A critical examination of common beliefs about partial least squares path modeling
Rönkkö, Mikko; Evermann, Joerg - In: Organizational research methods : ORM 16 (2013) 3, pp. 425-448
Persistent link: https://www.econbiz.de/10009761160
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Common beliefs and reality about PLS : comments on Rönkkö and Evermann (2013)
Henseler, Jörg; Dijkstra, Theo K.; Sarstedt, Marko; … - In: Organizational research methods : ORM 17 (2014) 2, pp. 182-209
Persistent link: https://www.econbiz.de/10010362589
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Marketing or methodology? : exposing the fallacies of PLS with simple demonstrations
Rönkkö, Mikko; Lee, Nick; Evermann, Joerg; McIntosh, … - In: European journal of marketing 57 (2023) 6, pp. 1597-1617
Persistent link: https://www.econbiz.de/10014340987
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Rejoinder: fractures in the edifice of PLS
Rönkkö, Mikko; Lee, Nick; Evermann, Joerg; McIntosh, … - In: European journal of marketing 57 (2023) 6, pp. 1626-1640
Persistent link: https://www.econbiz.de/10014340988