Henseler, Jörg; Hubona, Geoffrey; Ray, Pauline Ash - In: Industrial Management & Data Systems 116 (2016) 1, pp. 2-20
Purpose – Partial least squares (PLS) path modeling is a variance-based structural equation modeling (SEM) technique that is widely applied in business and social sciences. Its ability to model composites and factors makes it a formidable statistical tool for new technology research. Recent...