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Marketing or methodology? : exposing the fallacies of PLS with simple demonstrations
Rönkkö, Mikko; Lee, Nick; Evermann, Joerg; McIntosh, … - In: European journal of marketing 57 (2023) 6, pp. 1597-1617
Persistent link: https://www.econbiz.de/10014340987
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Rejoinder: fractures in the edifice of PLS
Rönkkö, Mikko; Lee, Nick; Evermann, Joerg; McIntosh, … - In: European journal of marketing 57 (2023) 6, pp. 1626-1640
Persistent link: https://www.econbiz.de/10014340988
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A miracle of measurement or accidental constructivism? : how PLS subverts the realist search for truth
Cadogan, John W.; Lee, Nick - In: European journal of marketing 57 (2023) 6, pp. 1703-1724
Persistent link: https://www.econbiz.de/10014342103
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Scientific realism, the necessity of causal contact in measurement and emergent variables
Cadogan, John W.; Lee, Nick - In: European journal of marketing 57 (2023) 6, pp. 1758-1779
Persistent link: https://www.econbiz.de/10014342108